Infobip, a cloud communications platform that provides messaging and communications services, has launched RCS BusinessOS, a modular operating framework for mobile operators that want to deploy and manage Rich Communication Services (RCS) for businesses without building the entire commercial and operational infrastructure themselves.
The platform addresses the operational layer around RCS for Business, covering the process from technical enablement and device provisioning to traffic governance, monetization and ongoing support. Operators can adopt the four components according to their requirements, including ecosystem integration and Android and iOS coverage, network-level traffic visibility, spam and fraud protection, commercial models supported by Infobip’s communications platform as a service (CPaaS), and managed services for agent onboarding and lifecycle operations.
The move comes as operators look to turn RCS from a messaging capability into a commercial service for brands. Juniper Research, a market research firm that tracks the telecommunications and technology sectors, forecasts that RCS business messages will exceed 485 billion globally by 2030, compared with 125 billion in 2026. That represents 286% growth over the period.
For Infobip, the issue is less about adding another messaging component and more about bringing together the systems and operational processes required to run the channel. The company says RCS BusinessOS is intended to cover technical deployment, commercial execution, governance and day-to-day management within one framework, rather than requiring operators to assemble those functions across separate systems.
“RCS is moving from early adoption to becoming a mainstream business messaging channel. For carriers, the challenge is no longer whether to support RCS, but how to operationalize it at scale,” said Dave Boddington, RCS Business Unit Head at Infobip. “RCS BusinessOS is designed to give operators a complete, production-ready operating model — from enablement through to monetization and day-to-day operations.”
The platform also reflects the complexity of deploying RCS across an established operator environment. Alexandre Gavina, RCS Business Development Manager at Bouygues Telecom, a French telecommunications operator, said the company’s experience with the technology has involved multiple areas of expertise and operational work.
“We’ve been working on RCS for the past 10 years, and our experience has shown us that successful implementation requires aligning multiple areas of expertise and significant operational heavy lifting. Seeing a solution like RCS BusinessOS bring together technology, operational capabilities, and expertise for operators is a real step forward. It can help established operators scale more efficiently, while giving those entering RCS today a much simpler path to getting started and turning RCS into a new major revenue stream,” said Alexandre Gavina, RCS Business Development Manager at Bouygues Telecom.
Infobip said it has worked with Google, a technology company whose products and services include the Android mobile operating system, on RCS since 2018. The company provides RCS connectivity in more than 70 countries, including Tier-1 carriers in the United States. Its RCS offering is supported by local regulatory knowledge and market relationships as it works with operators on deployments across different markets.
