Meta has expanded its AI tools for small businesses, adding features that allow users to connect Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace applications to Meta AI. The company says the tools can use that information to analyse business performance, compare results with other brands and generate reports.
The update is being rolled out across meta.ai, the Meta AI mobile app and a new Meta AI desktop app. Businesses can connect their Instagram and Facebook accounts as well as Gmail, Docs, Sheets and Slides from Google Workspace to provide additional context for requests made through the assistant.
With access to those sources, Meta AI can respond to questions based on a business's own information. Examples include identifying which Instagram content generated the strongest engagement and analysing the performance of advertising campaigns. The tools can also use public content from other brands on Facebook and Instagram to support competitive comparisons.
The new capabilities extend beyond analysis. Users can ask Meta AI to turn findings into reports, presentations and spreadsheets, or schedule recurring tasks such as sending a weekly performance report. On Mac, the desktop application also allows users to share a window during a session so the assistant can respond to the work displayed on screen, with dictation available across Mac applications.
The rollout comes as Meta's platforms continue to play a significant role in how businesses in Nigeria reach customers. According to research commissioned by Meta in 2026, 93% of Meta AI prompts in Sub-Saharan Africa are made through WhatsApp. The same source cited in the announcement estimates that 14 million Nigerian SMEs used Meta's platforms in 2025 and that this activity was associated with a $2 billion contribution to Nigeria's GDP.
Meta also reported that its digital infrastructure investments generated an estimated $820 million in annual economic value in Nigeria in 2025, while 81% of Nigerian businesses said the company's platforms had expanded their customer base.
For businesses that already use Facebook, Instagram and Meta advertising, the new tools bring performance data and content analysis into a single interface. The current integrations also extend into Google Workspace, allowing information from documents, spreadsheets and email to be included in the same workflow.
The features are available to get started with at no cost, while Meta plans to offer additional access through Meta One as the product expands. The announcement does not specify which capabilities will remain available without a subscription or what pricing will apply.
The current rollout also does not include WhatsApp Business data among the connected sources described in the announcement. That leaves a gap for businesses that rely on WhatsApp as part of their customer and sales operations, particularly in Sub-Saharan Africa, where WhatsApp accounts for the majority of Meta AI prompts according to the research cited by Meta.
The new features are now available through meta.ai, the Meta AI mobile app and the desktop application.
