Oracle, an enterprise technology company offering applications, databases and cloud infrastructure, has expanded Oracle Marketplace, its platform for partner software and services, with new sales and purchasing capabilities. The changes give independent software vendors (ISVs) more ways to work with Oracle sales teams, use customers’ existing cloud commitments and sell through established procurement processes.
One of the additions, Marketplace Private Offers Co-Sell, connects eligible ISVs with Oracle sellers on qualified customer opportunities. Sellers can introduce partner solutions to customers whose requirements match their products, while the shared process supports solution positioning and the execution of private offers.
Oracle has also increased the share of eligible Oracle Universal Credits that customers can apply to qualifying Marketplace purchases. Customers can add to their credit balances through Universal Credit top-ups, while ISVs can negotiate pricing, contract terms and durations directly with buyers through Marketplace Private Offers. Metered billing also supports usage-based pricing for eligible paid listings.
Multi-Party Private Offers allow ISVs, authorized resellers and US customers to participate in a single customized transaction. The option is available in the United States, Spain and Brazil, with additional European Union countries planned by the end of 2026. Oracle is also expanding Marketplace purchasing to India and Japan.
The changes extend beyond sales and payment processes. Oracle is expanding industry-specific offerings in healthcare, retail and hospitality, while its Fusion Cloud Applications customers can access Oracle-validated AI agent templates developed by partners. Oracle PartnerNetwork, the company's partner program, also provides integration validation benefits for eligible ISVs to demonstrate how their products work with Oracle technology.
The Marketplace changes complement Oracle’s $1 billion commitment to its partner network, linking partner development and delivery resources with opportunities to sell software and services to Oracle customers.
“Oracle customers rely on our technology to run their businesses, creating opportunities for ISVs to deliver complementary solutions,” said Mark Hura, president, Global Field Operations, Oracle. “These Marketplace enhancements help partners reach those customers, collaborate with Oracle sellers, and simplify purchasing, helping ISVs grow while giving customers more choice and flexibility in how they buy.”
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