Truee, a Nigerian startup founded in 2026 by Adekola Adedokun, is testing a platform that organises and verifies business information for use by AI tools and users, according to Disrupt Africa.
The company is addressing a problem Adedokun sees in how businesses across Africa present information online. Details about companies are often spread across WhatsApp, Instagram, Facebook, websites and business directories, which can make it harder for AI systems to identify and use accurate information when responding to searches or recommendations.
“The long-term goal is for AI platforms to use this information when users search for or ask about businesses,” said Adedokun.
Truee's approach differs from general business directories such as Google Business Profile by focusing on structured and verifiable information intended for use by AI systems. Businesses can create profiles describing their offerings and how they want to be represented.
“When someone asks an AI assistant to recommend a plumber, restaurant or other local business, the AI may not find enough accurate information. Truee is trying to solve this AI discoverability gap,” Adedokun said.
The startup is currently bootstrapped and has built the first version of its platform, which is being tested with Nigerian businesses, freelancers and service providers. Truee has also added portfolio profiles that allow professionals to showcase their work as evidence of experience.
The company remains in the pilot stage, with 70 businesses having created profiles and a smaller number having completed verification. The current phase is being used to understand business requirements and refine the onboarding and verification process.
“We are using this stage to understand what businesses need and improve the onboarding and verification process,” said Adedokun.
Nigeria is Truee's initial market, but the company plans to expand into West Africa, with a focus on markets where small businesses rely on WhatsApp and social media instead of traditional websites.
“Our next target is West Africa, especially markets where many small businesses depend on WhatsApp and social media rather than traditional websites,” Adedokun said.
Truee is pre-revenue. Its planned business model includes premium business profiles, verification and paid tools that would allow companies to manage and improve how their information is presented to customers and AI platforms. The startup also plans to explore providing structured business data and integrations to AI companies and other platforms.
“In the future, we may also provide structured business data and integrations to AI companies and other platforms,” said Adedokun.
For the startup, one of the challenges is explaining AI discoverability to businesses that are more familiar with social media marketing. Verification can also be difficult for smaller companies that operate offline and have limited formal records.
“Most business owners already understand social media marketing, but they do not yet understand why they need to structure their information for AI. Verification is also difficult because many small businesses operate offline and have limited formal records,” he said.
