KnowRoaming, a travel connectivity provider founded in 2012 that offers access to mobile networks across more than 200 destinations, has launched KR.One, a travel eSIM designed for reuse across trips. Users keep one eSIM profile on their devices and purchase data plans for each destination through the company’s app, rather than installing a new profile every time they travel.
The service is supported by a redesigned KnowRoaming app that lets customers purchase data plans, track usage and manage connectivity across destinations. The company says the model can reduce the setup involved in preparing for international travel and offers savings compared with traditional roaming.
“Travellers tell us they love the flexibility and savings that eSIMs offer but hate having to install a new one for every trip. It’s frustrating having to scan QR codes at the airport and delete old profiles, while hoping it all works when they land,” said Michael Roffey, executive director at KnowRoaming.
“With KR.One we’ve removed that friction. You install it once and, for every trip after that, simply add the plan you need. It’s easier, more convenient and can deliver savings of up to 75 per cent compared to traditional roaming.”
KnowRoaming is also preparing to expand into key African markets over the next 12 to 24 months. The company cited International Air Transport Association (IATA) data showing that African airline passenger demand grew by 9.4 per cent in 2025, compared with 5.3 per cent globally.
Roffey said the company sees connectivity as a practical requirement for travellers arriving in unfamiliar destinations. “Whether they’re navigating a new city, making a payment or booking transport, travellers need to know they’ll be connected the moment they arrive,” he said.
