Telecommunications operator MTN Nigeria has launched an enterprise Wi-Fi and analytics application designed for small and medium-sized businesses. The platform, called Y’ello Y’Fi, tracks customer usage patterns and provides network controls for physical retail locations.
The software logs store network logins, dwell time and return frequency. Business owners can use this data to generate targeted promotional campaigns through customized Wi-Fi landing pages that reflect their brand identity. The system operates on the company's 5G Tozed X25 and X100 broadband routers. Existing hardware owners can add the analytics service to their current accounts, while new customers purchase a hardware and data bundle that includes full platform access.
Beyond tracking metrics, the tool addresses security and congestion issues common in shared retail environments. The application separates guest traffic from staff connections to prevent customer downloads from slowing down internal operations. Administrators can control guest bandwidth allocation to maintain consistent internet speeds across the physical location.
According to a company statement, the release targets organizations struggling to turn everyday interactions into long-term growth.
“Small businesses need more than connectivity to compete and grow. They need tools that help them understand their customers, improve engagement, and make smarter decisions. Our goal is to make digital solutions smarter, more accessible, and more relevant to the everyday realities of doing business in Nigeria,” said Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria.
The enterprise analytics release follows the telecom provider's recent deployment of FlyX, an indoor broadband product powered by 4G and 5G networks. That infrastructure serves as an alternative to FibreX, the company's fiber-to-the-home network which underwent a rebranding in early 2025.
