FlashNarrative, a Nigerian technology startup co-founded by Elvis Ebenuwah, Toluwaninse Odewabi, Al-Hameen Mohammed and Michael Atuorah, released an artificial intelligence platform for brand intelligence and media monitoring.
The software evaluates online conversations to help organizations track sentiment, identify emerging narratives and detect reputational risks. The system monitors more than 1,000 data sources to inform communication decisions within the financial services, fintech, telecommunications and consumer business sectors.
The platform processes regional linguistic patterns to extract context from digital conversations. The engine interprets Nigerian Pidgin, Yoruba, Igbo and Hausa-influenced phrasing. The architecture also decodes code-switching alongside online slang and cultural references to extract meaning beyond basic keyword tracking. This linguistic capability allows marketing teams to measure how audiences discuss their organizations across news outlets and social media channels.
To quantify the analyzed data, the software generates specific intelligence metrics. The system calculates Share of Voice (SOV), Media Impact Score (MIS) and Message Penetration Index (MPI). These indicators help corporate teams measure market visibility, evaluate competitive positioning and track the effectiveness of their corporate messaging.
“The future of brand intelligence goes beyond simply tracking where a brand is mentioned. It is about understanding the context behind conversations, identifying emerging shifts and translating those insights into timely, informed decisions. This is the intelligence FlashNarrative is designed to deliver,” the co-founders said.
