Market Reflex, a South African startup focused on trader development, has launched an app that combines trade journaling, pre and post trade reflection, written trading edge development, and AI assisted coaching feedback and performance review.
The platform is designed for self directed traders and does not provide brokerage, trading signals or trade execution. In comments to Disrupt Africa, founder Mlungisi Mdletshe said the product focuses on the behavioural side of trading, allowing users to examine why they made a decision, whether they followed their own plan and what patterns may be affecting their performance.
The company is targeting a part of the trading process that often sits outside market data and execution tools. Mdletshe told Disrupt Africa that many traders already understand the technical concepts but still struggle with impulsive entries, revenge trading, poor risk decisions and inconsistent adherence to their strategies.
Market Reflex also brings planning, execution reflection, behavioural accountability and coaching into the same product, according to Mdletshe.
The startup launched this year and currently has its app available on iOS, with an Android rollout in progress. It describes its current phase as early commercial validation and is testing paid acquisition while focusing on activation, retention and the user experience.
Mdletshe told Disrupt Africa that the company considers it too early to describe the current figures as mature scale or strong recurring revenue. The immediate focus is on improving activation, retention and the quality of the user experience before pursuing faster growth.
The initial focus for the iOS app is English speaking traders in South Africa, the United States, United Kingdom, Canada and Australia. The company plans to expand distribution, partnerships and localized support in markets with strong retail trading communities.
Market Reflex uses a freemium model, with premium tools offered through a Pro subscription.
