Infobip, a cloud communications platform, has expanded its partnership with Digitas, the marketing transformation agency within Publicis Groupe, the communications agency holding company. Under the expanded agreement, Infobip and Digitas Middle East will build a joint service practice centered on Infobip's AgentOS platform, combining Infobip's enterprise communications infrastructure with Publicis Groupe's data, AI, customer experience strategy and media transformation capabilities. The partnership operates under a global framework agreement, with rollout beginning across the MENA and APAC regions.
According to Forrester, a research and advisory firm, 88 percent of decision-makers at director level and above at B2B enterprises report that they are adopting or planning to adopt AI agents, based on the firm's State Of Customer Obsession Survey, 2025.
Through the partnership, Digitas Middle East will build a practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and develop go-to-market solutions that combine Publicis Groupe's data and creative capabilities with Infobip's communications and AI platform.
Kareem Monem, CEO of Digitas Middle East and Turkey, described what the partnership represents for the two companies: "This collaboration highlights the power of partnership. By co-creating solutions with our partners at Publicis Groupe and leveraging AI at scale, we're helping companies transform customer engagement and achieve measurable business impact globally."
Krešo Žmak, Chief Innovation Officer at Infobip, addressed the division of capabilities between the two organizations: "Where Publicis Groupe shapes how global brands engage their customers, across media, data, loyalty, and commerce, Infobip provides the communication infrastructure to make those engagements happen at scale, across every channel, in real time."
